Posts Tagged ‘The Apprentice’

The Year That Was..2010

Monday, December 27, 2010 posted by GavinDuffy

Independent Group Local Newspapers 29/1/2011

This week I am going to look back on 2010. I am so conscious of what an awful year it was for thousands – many losing their job, others losing sleep about their mortgage and their mounting debts and, this Christmas, so many looking at the prospect of losing members of their family to emigration in the coming year. So I feel almost guilty that I have had such an eventful and productive year. The Editor has pointed out that there will be a fuller review of all the year’s international, national and, of course, local news here in the paper but has asked me to write a personal log of my year.

January started with me beginning to write this column. I have thoroughly enjoyed it and thank you so much for your most positive feedback! Like me, you too are fed up with the constant negativity of the national media.

In February I inadvertently made the headlines. The Irish Daily Mail ran two pages of photographs of me meeting, on a street in Dublin, with Sean Fitzpatrick, the now disgraced former boss of toxic bank, Anglo Irish. The story sarcastically suggested I was probably meeting Sean Fitzpatrick to see would he invest some of his pension money in my Dragons’ Den products. Though it was a chance meeting, I still had to inform the media that I had never met Sean Fitzpatrick before (or since) and I had never been a client of Anglo Irish. Eventually the story petered out, but for the first time in my life I knew what it was to be “paparazzi-ed”.

In March, during the run of Dragons’ Den on RTÉ, I hit the jackpot! Noelle O’Connor walked in to present her idea for a healthy, non synthetic, non smelling, 100% natural, organic sunless tan. In the first three months in pharmacies over the summer, TanOrganic generated over €1m in sales. It became the number one selling tan in Ireland. So, despite being in the middle of the world’s worst recession, the point was proven again – if you have a good Irish-manufactured product, regardless of the economy it will sell and sell.

At the end of April Gerry Ryan died. We now know this was probably as a result of cocaine use. I would never condone substance abuse but I am not really qualified to comment because I am one of a tiny minority in Ireland who has never drank alcohol or smoked tobacco and has certainly never tried any form of drug. I do have many vices just not those more common ones! What Gerry did was wrong. But I worked with Gerry and I will always remember him as one of the greatest radio presenters.

In May I was asked to go on the Late Late Show for the finalists in the Transition Year Young Entrepreneurs competition. One student had a brilliant idea, “The Wrap”. It is a little plastic thing for wrapping up and avoiding tangling of the wire of your earphones for your phone or I-pod. I was delighted the following week to introduce him to Vodafone, and now his concept is now a real product out there on the market. It proves yet again that our schools are teeming with boys and girls with great business ideas.

In June I started my summer-long involvement with Celebrity Bainisteoir. Definitely one of the highlights of my year was the warm welcome I got from the Roche Emmets football club and its community. I still feel the team and I let ourselves down, and that such a great club deserved to go further in the competition, but I loved every moment of my involvement. The experience reaffirmed for me what a great contribution the GAA makes to local communities across the country.

On the 11th July the nation witnessed the greatest daylight robbery ever. Sports fans from all over the country agreed that Louth was robbed of a deserved Leinster title and Meath also suffered ‘winning’ what became a sullied championship. We simply have to introduce video evidence into these key games.

In August I was asked by RTÉ Radio 1 to fill in for Ryan Tubridy, who was moving over to 2FM, before John Murray was available to start the programme. I hadn’t presented a radio programme for well over a decade and if the truth be told enjoyed it far too much. It was a pleasure to work with Annmarie Power, Aonghus McAnally and their team in Donnybrook.

In September I was doing the job interviews for the Apprentice for TV3. One of the final four and the eventual winner was Michelle Massey. On her CV it stated she had done some modelling so I had to ask her was there anything in her past that could embarrass a future employer. She then revealed her dalliance with Playboy TV. I can tell you now I was never, ever expecting that one. I had to keep it all secret until the programme aired in December.

In late October my fellow Dragons and I really felt the pressure when RTÉ informed us that for 2011 the programme was moving to a prime time slot, 9:30pm on Sunday nights. We were all concerned that in the recession people might not come forward with good ideas. But when we did get to the Den for recordings, we were mightily relieved at the high standard of business ideas. It is television, so the producers will still feature the wacky ideas, but this year there were plenty of sound business ideas. Also RTÉ confirmed that there will be a follow up series looking back on many of the people who featured in series one and two.

In November we had the ‘good’ news that it was in the ECB’s interest to come to our nation’s rescue and bail us out but at a price. Personally I was delighted with the development, because I see it as the turning point on the road to recovery. The media kept pushing a line that we should default. We can’t default but we must restructure our debt in approximately 18 to 24 months from now. So we take this deal and in two years time after Portugal, Spain and maybe even Italy have required ECB/IMF assistance then we can, as a group of countries availing of the bailout, force the senior bondholders to restructure our debt. They will be forced to write a large percentage of it off. Of the group, which country has the strongest exports? Yes, Ireland. I assure you we will eventually come out of this valley of tears and our little nation can be great again.

In December Noel Dempsey followed his cabinet colleague, Dermot Ahern, and announced he wouldn’t contest the General Election.  Dermot Ahern would have got re-elected but Noel Dempsey was doomed. He claimed he was doing it because he is over 55 years of age. The facts are party sources in Meath-West were forecasting that he could only muster, at best, 2,000 votes. Worse again his running mate, Deputy Johnny Brady, would poll better. So Dempsey, a former poll topper, couldn’t face the ignominy of being eliminated in an early count and bowed out on a fat pension. We so badly need the New Year’s General Election to draw a line under all the fall out of the Celtic Tiger and start on the road to recovery. To you and yours, a Happy New Year and all the best for 2011.

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Any Marketing Geniuses out there?

Monday, April 12, 2010 posted by GavinDuffy

Good morning what a fantastic Monday morning.

If you have just caught up with us recently, I blog twice a week. Thursday nights, 11:15pm, after Dragons’ Den is broadcast and Monday mornings. They are two definite updates but of course as you have seen I will also go in and update from time to time.

Looking for Great Marketing Ideas

There are now thousands of people following this blog. I am flattered especially by so many overseas friends from around the globe. This is a big resource and I want to use it.

So please check out www.TanOrganic.com and www.Hidbin.ie

I want your advice on how we should best market these two products. Gives us your views on both or which ever one takes your fancy.

Let me give you a bit of a steer. For Tanorganic, the 100% natural, organic, anti-aging, healthy, sunless tan-lotion I am looking to really grab the Irish public’s attention when it is launched mid to late May. I am thinking of billboards around the cities of Ireland and a large prize for the most beautiful tanned woman to appear actually live on the billboard and wave at people as they go by. Please don’t involve yourself if you think it is sexist or demeaning of women etc. It is a beauty product aimed at women and also it is a bit of summer fun. If you can’t get your head around that you are wasting your own and our time. Don’t restrict yourself. Let your imagination  runawy with itself. Please submit your ideas for this one to info@tanorganic.com Now don’t restrict them to the billboard concept I just want you to know what I am thinking.

Hidbin, as you know is a synthetic screen hedging that neatly hides your ugly wheeliebins. “Making the unsightly unseen.” It costs €99 for a one bin unit and €179 for a two bin unit. Can you think of any guerrilla marketing tactics for this concept. Please send your best ideas to info@hidbin.ie 

Our Last Show This Thursday

Thursday’s show is the last in the series and I genuinely believed they have saved the best to last. I am actually going to be out of the country with all the Dragons, well actually Sean can’t make it now. We are going on a late season ski trip to Zermatt. It is all down to Sarah’s great generosity. I am not the facebook type but I will ask Sarah for her permission to report from there and her wonderful chalet, www.chaletgrace.comI am told it is literally out of this world, so Bobby, Niall and myself are really looking forward to a few days ski-ing and crack with the hostess with the mostess.

Great Ideas and a number of Investments

The show on Thursday, and I will be blogging at 11:15pm directly after the show, features some really interesting pitches including an Irish developed, I-Phone App’ and you will also get to see just how bad Sean Gallagher is at hurling. If you are a Dragons’ Den regular and you followed last year’s first series I’d like to know why you think this was even better? I say it is better because the ratings are even higher. During the series the programme had a bigger audience than the main evening 9 o’clock news (Programme 6). That’s a large audience for 10:15pm and the viewers stay right until the end until well after 11pm.

Desperate Housewives twinned with Dragons’ Den

Also we are informed there was a very large number of female viewers. In fact the programme was “diaried” and “twinned”, we are told by the media buyers in the advertising agencies. That means about 125,000 women had two favourite shows per week, that they definitely would NOT miss. Desperate Housewives on Tuesday and Dragons’ Den on Thursday. Sean says he knows why, he claims it is his sex appeal. I argue his most endearing quality is his modesty. But if anything, I believe, it is down to the humour. Niall O’Farrell was just so funny at times this year. For example when he held up the Feel Good energy boost cocoa ball and said “It looks like something you’d find behind the couch,” I cracked up. Bobby can be so brilliant at giving fantastic advice to the point and succinctly and then the next minute he can crack a great joke. And all the audience research tells us women are fascinated by our Sarah. I feel privileged to be in such great talented company.

Eugenia Cooney Producer

Sadly not coming away on our little Dragons’ Den trip, though we did everything to twist their arms, are Larry Bass and Eugenia Cooney. Larry, the Executive Producer, is at the TV festival in Cannes this week. By the way that’s where he bumped into Mark Burnett in a lift in 2004 and that led to him acquiring the rights to both the Apprentice and Dragons’ Den. Both were invented by the genius of Burnett.

But the genius behind our Dragons’ Den is, Producer, Eugenia. She and hubby Ed’ are attending a family wedding this weekend and couldn’t join us. I would have dropped my family to go to Chalet Grace but Eugenia is a good Dundalk woman and they value family not like us south Louth, Drogheda types who eat their young, well that’s what they say about us in Dundalk.

600,000 Viewers

The success of the programme, and the almost 600,000 viewers a week is down to Eugenia who takes it from people applying to come on, vetting them, accepting a fraction to come to studio, recordings for weeks, editing down 120 hours to about 7  hours in total for the full eight shows of the series and she is across every item until the last credits roll this Thursday night.

We have been honoured to work with such a great leader.

I will talk to you on Thursday night.

Bye for now. 

Other Bloggers are keeping an eye on me!

Blogging is new to me, but I have learned that there are some serious bloggers out there and they have been very encouraging and helpful.

Bock the Robber

One Blogger, Bock, had a go at me for spelling Herbie Porsche’s name incorrectly. I responded and duly apologised explaining that on Thursday nights, as the show is on, I just type up quickly and zap it up at 11:15pm without spell checking.  Anyway,  there were follow up comments and some questions asked about the show and I replied to those also. Below is my reply.

“Wow, I am pleasantly surprised by the supportive comments and Bock I can see straight away that you’re tough but fair. I should be writing my blog now, which goes live in the morning, but before I do that let me reply to the various comments if that is OK?

I hope this isn’t too long a reply but there are a number of issues raised by Mel Drew, Mark, Cap’n P and Sandra.

Damn you Bock I am now so conscious of my spelling that I am being extra slow and careful!  But hang it, I am just going to let my fingers follow my mouth and if there are typos I am sorry.

HOW THE IRISH DRAGONS’ DEN CAME ABOUT

To all who commented I would say that doing Dragons’ Den is both equally brilliant and a nightmare. The production company, Shinawil, acquired the rights back in 2006,  but RTE hummed and hawed and it didn’t get the go ahead. But then TV3 did the Apprentice after RTE passed on it. When it got huge ratings RTE panicked and suddenly wanted to do Dragons’ Den.

By that stage I didn’t want to do it. The economy was clearly beginning to crumble and I thought the timing was awful. But I  genuinely believe my ego got the better of me.  I was already a huge fan of the BBC show, and I was flattered to be asked, so eventually I said yes. By the time we got to doing it, beginning filming in November 2008, the economy had crashed. By the time we went on air in February ‘09 it was no longer a recession but a great depression we were in.

I will never forget after Christmas ‘08, going into filming on the 6th of January ‘09, and the headlines that morning saying that both Waterford Crystal and DELL were closing down. It felt like the end of the world.

AM I AN EGOMANIAC OR A GAMBLER?

Genuinely it took a certain type of egomaniac or gambler to go into the Den that day and make a €50,000 investment in a thing called Takker as I did. But Takker has turned out to be a huge success and I am sure will pay me back twenty fold.

Anyway I was convinced that there would only be one series of Dragons’ Den, so I went for broke. To all our shock the ratings were great and viewership was huge. Dragons’ Den runs in 18 countries, but the Irish version in its first season achieved the highest market-share of viewers of all 18 shows running currently.

This time around RTE was very, very keen to do a second series and so the madness continues. What worries me about it is that  I, like anyone else,  could go under in this recession. I am only worth a fraction of what I thought I was worth it 2007. Actually I do know I will come through,  but in what shape? Who knows. But if one of the five Dragons had a business that got into trouble, can you imagine how they would be pasted by the press!

All I am saying is that I am proud that, during an awful time in our economy,  whatever money I had left I used it to back soild business people, who had the balls and self belief to come into that Den and give it a shot.

SHOULD BUSINESS BE MORE HONEST ?  YES

Mel Drew, I agree with you 100%. In all of my years consulting with businesses or people who got into a scrape,  I am convinced that had they just ‘fessed up’ quickly, it wouldn’t have been half as bad. It is not that they are deliberately hiding things. It is the hierarchical nature of large corporations that is the problem. People are scared to report the bad news up the line.

THANKS MARK

Mark thank you for your kind comment but you over estimate me. I know nothing about Google Alerts. I just thought that as I am supposed to be a “media guru” (I hate the term), and I know nothing about social media,  I should do a twice weekly blog for this series, and learn as I go along.  If I wasn’t doing it I would never have spotted the pedantic Bock’s comments, and it would have passed me by. But of course I did invest in henparty.ie , and its founder, Kate Hyde,  is an SEO genius who generously gives Deborah who works with us a steer.

The thing is Mark I don’t need to promote my day job, the media consultancy.   We are the market leaders and even in this recession we are still out the door with work.  But many of our clients are now engaging in viral marketing, so again I feel the best way for an old fart like me to learn about it is to do it.  Anyway thanks for saying I am a decent guy.

CONGRATS SANDRA of PRINT DELICIOUS

Before I answer Cap’n P’s great question about copying a show like Dragons’ Den, let me just say how heartened I was by Sandra’s comments. She is right.  All five Dragons loved her print delicious idea and she was one of the best presenters I have seen in the Den. Unfortunately it didn’t get an investment because it wasn’t scalable.

In investment we have a rule, “If it is not scalable, it is not saleable”. By scalable we mean could we set up a print delicious in the UK,  could we franchise it in France and so on. But that has already been done so Sandra has the Irish Franchise.  But I wish her well.  It will be a great success, I am sure.

SHOULD WE COPY FOREIGN PROGRAMMES?

Is it evidence of a lack of creativity in Irish broadcasting that we do a copy of Dragons’Den or The Apprentice? First of all I believe very little is actually original. Everything has been tried in some shape or form before.

But Irish TV would be mad not to do Irish versions of successful proven shows abroad.  Of course it is risky and can go wrong. Who remembers Eamon Dunphy doing The Weakest Link? That was…. well that was…, embarrassing.   But on the other hand The Apprentice on TV 3 was super and easily as good, from a production standards point of view, as the BBC/Alan Sugar version. I do the interviews in the penultimate show of the Irish Apprentice,  and I would have to say that the standard of candidate was much lower this year that in the first series,  so it became more like Big Brother in series 2 than the Apprentice.  But even so, it still got massive ratings.

Eventually after we congratulate Shinawil for winning the IFTA for best Television entertainment programme for the Apprentice, we all fall quiet and the programme starts. Expect a new opening sequence. There are no longer shots of Dragons and helicopters but we are now seen in a working environment. I believe this is a big improvement and is more reflective of the way we actually spend our working days.

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