Mark O’Loughlin’s HidBin story
What is the ugliest and most unsightly thing in your home?
You and your family use it every day and it’s a necessary evil that we all suffer.
Imagine making it disappear but it’s still there when needed.
The offending article is of course your wheelie bin and my new product, the hidbin, does exactly what the name suggests. See it on www.hidbin.ie ……From Unsightly to Unseen!
I brought my new invention onto the Dragon’s Den this week and explained how it banishes the blight of your wheelie bins. It went down amazingly well and I walked out a happy man with my investment.
My name is Mark O’Loughlin and the hidbin, as pictured here, camouflages a garden eyesore turning it into a nice, neat, natural looking hedge. It’s simply a synthetic hedge on a steel frame, complete with lid and doors and for only €99.95 (incl vat) you too can turn the unsightly into the unseen!
For those who didn’t catch the Dragon’s Den this week (I’m acutely aware that it clashed with both ‘Lost’ and the Masters Golf), I marched up the stairs, removed the black cloth revealing an early prototype of the hidbin.
Then I turned to face the Dragons and nearly had a heart attack. It’s a daunting challenge but my firm passion and belief in the hidbin solution carried me through the next 45 minutes or so of intense questioning.
Memorised 2 minute pitch over, there followed an unnerving and rather long silence which I wish someone had warned me about. Richard Curran’s voiceover summarised things nicely, ‘it’s a simple aesthetically sound solution to an everyday problem’. Once the questions started I was away in a hack.
Clearly all the Dragons were enthusiastic. Niall O’Farrell, a bit of a design guru himself, said ‘it’s great and is definitely gonna work. ’ His constructive criticism has since contributed to perfecting the new and improved hidbin design. Even Sarah Newman exclaimed it was a pretty neat idea. She bowed out, however, on the grounds that some people can’t even afford their bin charges these days. My polite retort, sadly edited out, was that since the property crash the focus of people’s spending is very much on home improvement. Besides, with 27 million homes in the UK alone, the potential export market for hidbin is huge. 7 million of these are terraced houses, (we have 300,000 in Ireland) many of whom are forced to keep their bins out front by necessity. The hidbin gives all of us the convenience of keeping our bins out of sight and in whatever location suits best.
Nowadays most of us are lumbered with 2 or even 3 large wheelie bins. One hidbin unit comfortably covers a standard 240litre bin – 2 units together hides up to 3 bins as illustrated {on the right}.
Bobby Kerr loved the idea too but was worried I wouldn’t dedicate sufficient time and energy to the promotion of hidbin given my other successful business. Balderdash ! My retort, also not aired, was to point out that I certainly wasn’t the only person in that room with more than one business and it did not seem to have hampered their success. For the record, I also run SanctuarySynthetics.ie, – Ireland’s specialists in supplying and installing artificial child and pet friendly garden grass for the domestic and childcare market.
It was a rollercoaster experience. At one point I thought that they’d all want a stake. As Richard Curran said ‘there was a lot of love in the room for the big man from Kildare’. In the end I was delighted to team up with Gavin Duffy and am honoured to have such a respected mentor on board to help launch and establish the hidbin as a household brand.
Now for the blatant plug – we appreciate that this is a product people will want to see, touch and feel. Thus we are exhibiting at the Spring Ideal Home & Garden Show in the RDS next weekend where the hidbin will be displayed in a garden context. Along side will be 2 other successful Dragon’s Den entrepreneurs, Noelle O Connor with Tanorganics ( remember the girl in the bikini that Sarah Newman sent away halfway through the pitch ) and Herbie Porsche with his toilet pipe cover ( the guy wanted ‘money for Herbie’ ) – the Dragon’s Den dream team! You can also come to investigate and buy your very own hidbin at Bloom in the Phoenix Park on the June Bank Holiday weekend.
Last week in this column Kate Carmody of Beal Organic Cheese made a very cogent argument about Ireland inc and how we should maximise our resources, whether they be the natural grassland of the Golden Vale or our innate passion, innovation and ingenuity to create value added products which we can trade and export. Well done to both RTE and the Sunday Independent for giving the hidbin and other great ideas the invaluable oxygen of publicity, particularly given all time low national morale.
Finally, a sincere thanks to all my family and friends for their support and belief in my enterprise. Demand since the show has been hugely gratifying. By the way, the hidbin doesn’t just cunningly disguise your bins, a less obvious use can be seen by searching for hidbin on YouTube!
For more information call us on 045 579100 or visit www.hidbin.ie
I love it!
Mark you are with the right Dragon. Good Luck!
Well done guys this will be a success.
Checked out HidBin. Gavin it only has two sides?
Mark good luck with it. Where is it available to buy?
Gavin, loved your quip about now investing in hedge funds. Good luck with the HidBin.
Gavin was Mark one of the more accomplished presnters in the Den? I thought he came across very well and was so calm. Success to the bin hider.
Yes he was ever so relaxed and made us feel very comfortable with him. I thought he was excellent at handling objections and always diplomatically turned them around and into a positive selling point
Thanks Geraldine but a bord in the hand is worth two wheelie bins in the bush.
It is not in the shops yet but can be bought through the http://www.hidbin.ie website and if you need to actually see it go to the RDS this weekend for the Ideal Homes Show.
Yes but the majority of homes in this country have at least two wheelie bins so when you put two of the hidbin hedge surrounds together it gives you a rectangle with two froint panels side panels and a full top. In fact enough to cover three wheelie bins.
Thanks, I hope so. mark deserves it he has put in a lot of work to this.
Thanks for the post!
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I came lately to your website and have been reading along. I thought I would leave my initial comment. Keep writing, cause your posts are impressive! Doesn’t it take up a lot of time to keep your blog so fascinating???
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