Archive for March, 2011
Are We Now the “Smug” Dragons?
Tonight, RTE 1, 9:30pm, sees programme three of the current series of Dragons’ Den where myself and new Dragon, Norah Casey, are battling one another, yet again, over a potential investment. The audience figures this year are up by about, an amazing, 200,000 viewers across the week on last year. This is, in the main down to, a primetime slot on Sunday nights and a repeat at 8pm on Thursdays.
However I ask the question are we Dragons not looking a bit too smug this year? Here we are in the middle of the mother of all recessions and if someone is prepared to set up a business in these challenging times should they not be lauded rather than be lambasted as happens sometimes in the Den. I can’t excuse it, but even though I am integral part of it, I question the programme’s tone this year.
The producers are obviously feeling the pressure of the primetime slot and only want to feature the brilliant or the barmy. Anything in between is edited down or out. So you only get situations where the Dragons are battling with one another over a very good idea or you get the opposite, us Dragons, giving the false appearance we are queuing up to put the final nail in the coffin of someone’s dream. There is no middle ground because 21st century television demands jeopardy, you must always either win big or lose big.
Of course the producers are constrained by a strict format dictated by the programme owners, Sony Television, who stipulate how it is to be shot. In fairness who could argue with them, their show is now a success in 22 countries, so they know what works and what doesn’t but Ireland is in an unusual place at this time. More than ever start up businesses need to be encouraged and that is still must be the primary objective of Dragons’ Den.
It is alright, perhaps, for the BBC Dragons to be arrogant. That’s the UK but Ireland is still a community, one large family. I fear we, Irish Dragons, may be falling into that trap of appearing arrogant. The opening sequence has each of us with our arms folded, staring down the camera lens. This is the classic, formatted, Dragons’ Den look but for Ireland I would have preferred to see the Dragons with their sleeves rolled up working with some of their previous investments.
Also because it is series three we have all become very comfortable both in the Den and with one another. So if someone comes in and they have forgotten their figures, an all too frequent occurrence, because we five all know one another so well now, we are more likely to look and smile at one another but this can be misinterpreted as perhaps laughing and the promoter struggling in front of us. I know this is never, ever the case but it can appear like that.
These are not excuses it is just setting a record straight. For a fact I know both Sean Gallagher and Bobby Kerr do countless talks for free in Universities, colleges and schools and with Enterprise Boards the length and breadth of the country doing their bit to promote enterprise. Niall O’Farrell, has in my view, in this series made at least two investments because he was taken by the determination and drive of the promoters even if the rest of us saw no hope of a financial return in those two businesses. Norah Casey, who I am only still getting to know, but I can vouch I have witnessed her being very generous in one business dealing.
Another consequence of a primetime slot is the show gets constant promotion. But producers will always pick the sensational lines for a promo’. So when Bobby Kerr asks, “ why do I smell a rat here?” that can be edited to, “I smell a rat here” and worse is repeated in numerous promo’s, out of context, which I believe is not fair to Brian Lesley, the promoter, who was proposing modest charge to people who needed their debts managed.