Archive for April, 2010
The Final Curtain
I was so disappointed tonight. I think it is the first time I have been caught on camera looking really annoyed. I made a hash of it. I loved Grab Radio but said I was out. But I was deploying an unusual tactic. If you are out but another Dragon makes an offer and it is not accepted and a negotiation starts you can come back in. It has not been used as a tactic in the Irish Den but it is used in the Dens in both Canada and New Zealand quite a bit. Aonghos O’ nEocha grabbed the offer and I was blown out. Good enough for me. You can be too smart assed for your own good at times and this was one such occasion.
I do hope Susan has stuck with Seka Cosmetics but it needed work.
Now you know my views on golf, but, I was very interested in Cathal Boyle’s Easi Croc. I hate the name, I like the idea however in the end it just didn’t grab me enough.
David & Cathal’s Dabble appeared to have really irritated us. It is the luck of the draw. We start filming at 7am and by 7pm you can be very impatient. Sorry guys.
The Dragons will try anything. Seeing us there in the Nosey Rosie hats, what were we like?
Alan Rudden didnt ever get my interest. I just don’t see a r.o.i. in landscaping.
What a great way to end the series.
Daithí O’Regan was brilliant and he really pressed Sarah about her committment to manufacturing in Ireland. By the way all the women on crew on the set thought he was really handsome. Daithí thanks I still have your presentation hurley at home above our mantlepiece. Good luck to both Sarah and Daithí.
Herbie, Noelle and Mark in the RDS this weekend.
Don’t miss this weekend’s Spring Ideal Homes Show in the RDS, Friday, Saturday & Sunday. My investments, Herbie Porsche and his Toilet Pipe Cover, Noelle O’Connor and TanOrganic and Mark O’Loughlin of HidBin are all there on a big stand so please go along and say hello. Sean Lemass of SDL Exhibitions has been very good to us. He was so keen to have the guys along so Sean a big THANK YOU!.
Alright I am going to sign off.
Next Blog Monday Morning – Bye!
Any Marketing Geniuses out there?
Good morning what a fantastic Monday morning.
If you have just caught up with us recently, I blog twice a week. Thursday nights, 11:15pm, after Dragons’ Den is broadcast and Monday mornings. They are two definite updates but of course as you have seen I will also go in and update from time to time.
Looking for Great Marketing Ideas
There are now thousands of people following this blog. I am flattered especially by so many overseas friends from around the globe. This is a big resource and I want to use it.
So please check out www.TanOrganic.com and www.Hidbin.ie
I want your advice on how we should best market these two products. Gives us your views on both or which ever one takes your fancy.
Let me give you a bit of a steer. For Tanorganic, the 100% natural, organic, anti-aging, healthy, sunless tan-lotion I am looking to really grab the Irish public’s attention when it is launched mid to late May. I am thinking of billboards around the cities of Ireland and a large prize for the most beautiful tanned woman to appear actually live on the billboard and wave at people as they go by. Please don’t involve yourself if you think it is sexist or demeaning of women etc. It is a beauty product aimed at women and also it is a bit of summer fun. If you can’t get your head around that you are wasting your own and our time. Don’t restrict yourself. Let your imagination runawy with itself. Please submit your ideas for this one to info@tanorganic.com Now don’t restrict them to the billboard concept I just want you to know what I am thinking.
Hidbin, as you know is a synthetic screen hedging that neatly hides your ugly wheeliebins. “Making the unsightly unseen.” It costs €99 for a one bin unit and €179 for a two bin unit. Can you think of any guerrilla marketing tactics for this concept. Please send your best ideas to info@hidbin.ie
Our Last Show This Thursday
Thursday’s show is the last in the series and I genuinely believed they have saved the best to last. I am actually going to be out of the country with all the Dragons, well actually Sean can’t make it now. We are going on a late season ski trip to Zermatt. It is all down to Sarah’s great generosity. I am not the facebook type but I will ask Sarah for her permission to report from there and her wonderful chalet, www.chaletgrace.comI am told it is literally out of this world, so Bobby, Niall and myself are really looking forward to a few days ski-ing and crack with the hostess with the mostess.
Great Ideas and a number of Investments
The show on Thursday, and I will be blogging at 11:15pm directly after the show, features some really interesting pitches including an Irish developed, I-Phone App’ and you will also get to see just how bad Sean Gallagher is at hurling. If you are a Dragons’ Den regular and you followed last year’s first series I’d like to know why you think this was even better? I say it is better because the ratings are even higher. During the series the programme had a bigger audience than the main evening 9 o’clock news (Programme 6). That’s a large audience for 10:15pm and the viewers stay right until the end until well after 11pm.
Desperate Housewives twinned with Dragons’ Den
Also we are informed there was a very large number of female viewers. In fact the programme was “diaried” and “twinned”, we are told by the media buyers in the advertising agencies. That means about 125,000 women had two favourite shows per week, that they definitely would NOT miss. Desperate Housewives on Tuesday and Dragons’ Den on Thursday. Sean says he knows why, he claims it is his sex appeal. I argue his most endearing quality is his modesty. But if anything, I believe, it is down to the humour. Niall O’Farrell was just so funny at times this year. For example when he held up the Feel Good energy boost cocoa ball and said “It looks like something you’d find behind the couch,” I cracked up. Bobby can be so brilliant at giving fantastic advice to the point and succinctly and then the next minute he can crack a great joke. And all the audience research tells us women are fascinated by our Sarah. I feel privileged to be in such great talented company.
Eugenia Cooney Producer
Sadly not coming away on our little Dragons’ Den trip, though we did everything to twist their arms, are Larry Bass and Eugenia Cooney. Larry, the Executive Producer, is at the TV festival in Cannes this week. By the way that’s where he bumped into Mark Burnett in a lift in 2004 and that led to him acquiring the rights to both the Apprentice and Dragons’ Den. Both were invented by the genius of Burnett.
But the genius behind our Dragons’ Den is, Producer, Eugenia. She and hubby Ed’ are attending a family wedding this weekend and couldn’t join us. I would have dropped my family to go to Chalet Grace but Eugenia is a good Dundalk woman and they value family not like us south Louth, Drogheda types who eat their young, well that’s what they say about us in Dundalk.
600,000 Viewers
The success of the programme, and the almost 600,000 viewers a week is down to Eugenia who takes it from people applying to come on, vetting them, accepting a fraction to come to studio, recordings for weeks, editing down 120 hours to about 7 hours in total for the full eight shows of the series and she is across every item until the last credits roll this Thursday night.
We have been honoured to work with such a great leader.
I will talk to you on Thursday night.
Bye for now.
Mark O’Loughlin’s HidBin story
What is the ugliest and most unsightly thing in your home?
You and your family use it every day and it’s a necessary evil that we all suffer.
Imagine making it disappear but it’s still there when needed.
The offending article is of course your wheelie bin and my new product, the hidbin, does exactly what the name suggests. See it on www.hidbin.ie ……From Unsightly to Unseen!
I brought my new invention onto the Dragon’s Den this week and explained how it banishes the blight of your wheelie bins. It went down amazingly well and I walked out a happy man with my investment.
My name is Mark O’Loughlin and the hidbin, as pictured here, camouflages a garden eyesore turning it into a nice, neat, natural looking hedge. It’s simply a synthetic hedge on a steel frame, complete with lid and doors and for only €99.95 (incl vat) you too can turn the unsightly into the unseen!
For those who didn’t catch the Dragon’s Den this week (I’m acutely aware that it clashed with both ‘Lost’ and the Masters Golf), I marched up the stairs, removed the black cloth revealing an early prototype of the hidbin.
Then I turned to face the Dragons and nearly had a heart attack. It’s a daunting challenge but my firm passion and belief in the hidbin solution carried me through the next 45 minutes or so of intense questioning.
Memorised 2 minute pitch over, there followed an unnerving and rather long silence which I wish someone had warned me about. Richard Curran’s voiceover summarised things nicely, ‘it’s a simple aesthetically sound solution to an everyday problem’. Once the questions started I was away in a hack.
Clearly all the Dragons were enthusiastic. Niall O’Farrell, a bit of a design guru himself, said ‘it’s great and is definitely gonna work. ’ His constructive criticism has since contributed to perfecting the new and improved hidbin design. Even Sarah Newman exclaimed it was a pretty neat idea. She bowed out, however, on the grounds that some people can’t even afford their bin charges these days. My polite retort, sadly edited out, was that since the property crash the focus of people’s spending is very much on home improvement. Besides, with 27 million homes in the UK alone, the potential export market for hidbin is huge. 7 million of these are terraced houses, (we have 300,000 in Ireland) many of whom are forced to keep their bins out front by necessity. The hidbin gives all of us the convenience of keeping our bins out of sight and in whatever location suits best.
Nowadays most of us are lumbered with 2 or even 3 large wheelie bins. One hidbin unit comfortably covers a standard 240litre bin – 2 units together hides up to 3 bins as illustrated {on the right}.
Bobby Kerr loved the idea too but was worried I wouldn’t dedicate sufficient time and energy to the promotion of hidbin given my other successful business. Balderdash ! My retort, also not aired, was to point out that I certainly wasn’t the only person in that room with more than one business and it did not seem to have hampered their success. For the record, I also run SanctuarySynthetics.ie, – Ireland’s specialists in supplying and installing artificial child and pet friendly garden grass for the domestic and childcare market.
It was a rollercoaster experience. At one point I thought that they’d all want a stake. As Richard Curran said ‘there was a lot of love in the room for the big man from Kildare’. In the end I was delighted to team up with Gavin Duffy and am honoured to have such a respected mentor on board to help launch and establish the hidbin as a household brand.
Now for the blatant plug – we appreciate that this is a product people will want to see, touch and feel. Thus we are exhibiting at the Spring Ideal Home & Garden Show in the RDS next weekend where the hidbin will be displayed in a garden context. Along side will be 2 other successful Dragon’s Den entrepreneurs, Noelle O Connor with Tanorganics ( remember the girl in the bikini that Sarah Newman sent away halfway through the pitch ) and Herbie Porsche with his toilet pipe cover ( the guy wanted ‘money for Herbie’ ) – the Dragon’s Den dream team! You can also come to investigate and buy your very own hidbin at Bloom in the Phoenix Park on the June Bank Holiday weekend.
Last week in this column Kate Carmody of Beal Organic Cheese made a very cogent argument about Ireland inc and how we should maximise our resources, whether they be the natural grassland of the Golden Vale or our innate passion, innovation and ingenuity to create value added products which we can trade and export. Well done to both RTE and the Sunday Independent for giving the hidbin and other great ideas the invaluable oxygen of publicity, particularly given all time low national morale.
Finally, a sincere thanks to all my family and friends for their support and belief in my enterprise. Demand since the show has been hugely gratifying. By the way, the hidbin doesn’t just cunningly disguise your bins, a less obvious use can be seen by searching for hidbin on YouTube!
For more information call us on 045 579100 or visit www.hidbin.ie
Article in today’s Sunday Indepedent.
I don’t know about you but as a business person I get really frustrated with all the negative media coverage of our economic crisis. Of course it has to be reported but over and over? I question that. Anyway I wrote this article. It has nothing to do with Dragons’ Den but I hope it might give you some food for thought. Apologies to the many international followers I have here on the blog as this is very much about our Irish Poliutical system.
Our nation faces its gravest, darkest crisis. Our banking system has collapsed. It is on a life support system of unsustainable national borrowings. When the banking system collapses that means the Political Establishment itself, the First Estate, has failed. The very proof of that is, not only have we lost confidence in Brian Cowen, but we appear to have little faith in an alternative Fine Gael and Labour Government lead by Enda Kenny. The Irish People have just lost all faith in the Political Establishment. The First Estate is now a bigger zombie than all the combined zombie banks it is propping up with our money.
The second Estate – and in Ireland that means, the Catholic Hierarchy – “has lost (all) credibility”. The degree of credibility lost depends on which Archbishop you are listening to, Dublin or Canterbury. So we can’t look there for moral leadership in our valley of tears.
The Third Estate, the Judiciary, fails us because the wheels of Justice move ever so slowly. We, the people, clamour for Justice to be seen to be done in regard to those who are deemed responsible for bankrupting our nation.
So the country is in effect being run by the Fourth Estate, the Media. “It is very bad and wrong and demoralising. We are dominated by Journalism.” This statement equally applies today to our national crisis as when Oscar Wilde said it in 1891. The very phrase, the Fourth Estate, was coined by another Irish man, Edmund Burke in 1787. Of course Burke was referring to the four elements of British Parliament, the Lords Spiritual, Temporal, the Commons and the Fourth Estate, the Press Gallery.
When the Political Establishment totally fails, the default option is real power transfers to the Media. This is not always a bad thing and sometimes in history was necessary. The very soul of the United States of America was saved by the Fourth Estate when Woodward and Bernstein exposed the corruption of Nixon leading to his resignation in 1974.
Good Friday’s Late Late Show featured “The Four Horsemen of the Apocalypse”, journalists, Matt Cooper, Kevin Myers, Sarah Carey and Ger Colleran. They told us yet again, as the media does on an hourly basis, the country is financially and morally bankrupt and endemically and incurably corrupt. Fitting for a Good Friday they crucified any hope or prospect of a resurrection for our little nation.
Most depressing was you could not actually argue with one word that was said. But how often do we have to hear this? This caused even the mild mannered Ryan Tubridy to ask his audience, “why don’t we take to the streets and protest?” No one asked Ryan, “to achieve what?”
The problem with the Fourth Estate calling the shots is journalists are first and foremost reporters. They report brilliantly on what has happened but the nature of their work means it is always a look back rather than a look forward. It is not in their DNA to tell us how to get out of the hole.
It is their job to compete with one another telling you how awful the hole is. And they see their job primarily as finding out who is responsible for creating the hole. So who dug it? Did they have planning permission? Where was the Regulator for holes? Was the hole planned in the Galway tent? Who ignored the signs warning us to avoid the hole? Was the contract for the warning signs awarded to the Minister’s brother-in-law? And a whole raft of FOIs about the hole.
Eventually as they all race to the bottom of the hole, one will break rank and call for those who supplied the shovels to dig the hole to be taken out and shot. The defence, I was only reporting what the people think anyway. The question is never asked could the people be thinking like that because for two years they’ve been told nothing else other than they have no future and the country is doomed?
The media also peddles the propaganda it was obvious the hole was there. It is frequently claimed that George Lee forewarned us. Well not loud and clear enough for his employers, RTE, who seemed more than a bit surprised and badly caught out with the very large €85 million hole that appeared in their advertising revenue last year.
Now you may have a pain in your own, you know what, listening, watching and reading all of the reports of what a hellhole it is. But one fact remains, we owe it to ourselves and to our children, whose future we are mortgaging by about €70m per day, to climb our way, as a nation, out of this hole.
If we are to really pull ourselves out of the hole, we have to wrestle control back from the Fourth Estate, the Media and put the First Estate, the people, back in control. The answer – a Grand Coalition. This occurs when a National Crisis is so serious it dictates that the two largest Political Parties form the Government. In history, at least fifteen countries in their darkest hours have seen their Politicians not just talk about putting the country first but actually do that and enter Government with their sworn enemies. In Germany, Canada, India, the Nederlands, Austria, too many to mention, it has achieved spectacular results.
This Government is on its last legs, it may fall any moment or may waddle, as a lame duck, for the rest of this year. But there will be a General Election in 2011. We need to debate now the issue of a Grand Coalition. Surely, faced with our Nation’s greatest crisis, Fine Gael and Fianna Fail should work together. The international support there would be for a solid Grand Coalition would knock at least half a per cent off our debt interest charge. That factor alone makes it worthy of the most serious consideration.
The Grand Coalition taking office in 2011 with a Five Year Programme could complete the job of doing all the heavy lifting for putting our country to right by 2016, a fitting way to mark the centenary of the 1916 Rising. Here before us, after almost 100 years, we have the perfect opportunity to once and for all bury civil war politics in the interest of the people.
But why would Fine Gael make such a generous offer to its old enemy Fianna Fail? Because it would not be the “old” Fianna Fail. In 2011 it would be the new Fianna Fail, bruised, battered and beaten having suffered the wrath of the electorate at the ballot box. It would be the ethnically, electorally cleansed Fianna Fail. But it will still be a party of at least 55 TDs.
So here are the alternatives to a Grand Coalition:
The Expected Result – A Fine Gael and Labour Coalition. Do we really believe with massive economic issues to be resolved that such a coalition of compromises is the best option? If anything Fine Gael and Labour have grown further apart ideologically in the last two years.
The Not To Be Unexpected Result – A Hung Dail or a Minority Government, meaning further, deepening crisis.
The Unexpected Result – A series of elections and Fianna Fail back in power with the aid of Labour, Sinn Fein, The Greens and/or the army of Independents that will get elected in 2011 and any subsequent re-runs of that election.
But what if the Fourth Estate, the Media, has got it wrong and Enda Kenny is actually a real leader? Could he be the Taoiseach at the head of an historical and truly dynamic, progressive and successful Grand Coalition? Of course there will be Politicians and Hacks who will say that it will never work as they did about Paisley and McGuinness. But for our Island nation there is within our grasp the prospect of marking the 1916 centenary with Sinn Fein and the DUP in Government in the North working peacefully and Fine Gael and Fianna Fail in Government in the South working productively.
Even his detractors say Kenny is decisive and thinks outside the box. He won’t welcome it but he certainly won’t rule out the prospect of a Grand Coalition because it creates a real headache for Fianna Fail. If they say “no way” it means they are being small minded in the face of such a big crisis causing the loss of even more seats. If they publicly consider it they are accepting Fine Gael as an equal. So expect silence but deep down both parties know if they could stop digging in the past they could actually start building the future.
For Fianna Fail, ever the pragmatists, there is the prize of establishing itself as the one real party of Government. It would see them actually putting the country first and preparing the ground to be in with a fighting chance to win the subsequent election and be in power for the centenary of the birth of our Nation in 2021.
If Padraig Pearse, James Connolly et al died to give us self determination by the people, the majority of the people probably now want the biggest ever Irish solution to the biggest ever Irish problem – A Grand Coalition.
Programme 7 Investing in HidBin
Sorry at a party!
Apologies I am coming on late with the blog tonight. I am here in Lawlors’ Hotel in Naas at an after show party with Mark O’Loughlin of Hidbin, his lovely wife Ann and their family and friends. Then on my blackberry I started to get loads of emails, “where’s your blog?”
Apologies
First of all sincere apologies to Maureen and Mary of Feel Good Foods and my reaction when I tasted their energy snack. I didn’t help their chances of success by being so negative straight away. I thought it was going to be sweet and threw one into my mouth, whole It was bitter and chunky and I reacted accordingly – Sorry!
Sean & Niall have a row.
“My Project Tracker” really caught Sean’s interest but Niall didn’t like it. In fact they had stiff words in the break after the recording of this one. But they soon made up.
Peter Craig’s Surfbreaks.ie will do well but is not scaleable enough for me. Rhinehardt McLoughlin I loved but not enough to part with my money.
The Jenni’ & Claire Show
Then we had the wonderful women, Jennifer and Claire. When it is edited down to ten minutes from the hour they were there in the Den it comes across differently. I did everything to get them to give me some information about the great event they had in mind for 2011 but they wouldn’t budge. Never, ever mention something like that at an investment meeting unless you are willing to divulge even a little hard information. I exited but I am sure both Jenn’ and Claire will have a big success with their show.
I loved Sinn’s Promoter
Michael McDonald was one of the most like-able presenters we have ever had in the Den. Personally I loved his style but it takes deeper pockets than mine to crack the drinks industry.
Go to www.hidbin.ie
Then we had HidBin. I loved it. The prototype was a bit rough but so too was Takker in the Den and look at its huge success since. This will be huge. Rather than talk about it here just check out the video if the updated, improved product on www.hidbin.ie
The Hidbin will be at the Spring Ideal Homes Show in the RDS the weekend of the 16th – 18th.Check it out there. Also on the stand will be Herbie Porsche and Toilet PipeCover and Noelle O’Connor and TanOrganic.
My next blog is Monday 9am.